another appearance made visible

A Happy, Flourishing City With No Advertising - Cities - GOOD →

“In 2006, Gilberto Kassab, mayor of São Paulo, Brazil, passed the “Clean City Law.” …Saying that visual pollution was as burdensome as air and noise pollution, Kassab banned every billboard, poster, and bus ad in São Paulo with the Clean City Law. Even business signage had to go. Within months, city authorities had removed tens of thousands of ads both big and small—much to the dismay of business owners, who said the ban would surely ruin them.

Five years later, have all the businesses in São Paulo gone under? Hardly. In fact, most citizens and some advertising entities report being quite pleased with the now billboard-less city. A survey this year found that a 70 percent of residents say the Clean City Law has been “beneficial.”

On Earth as it is in Heaven by Richard Bernabe

Daring Home Without Walls or Ceilings.

Fernanda Marques created something radical - a home that is truly one with nature. In order to accomplish this, she took a big risk - she built a 2,700 sq ft (250 sq m) home that isn’t completely covered with walls or ceilings.

Situated in São Paulo, Brazil, Loft 24-7 is the perfect place to enjoy sunny days. Limestone, rough stone, steel, glass, wood paneling and furnishings were all brought inside to create a harmonious, seamless environment where you’re never quite sure if you’re inside or out.

“I believe that being inside and feeling like one is outside is a key issue in understanding the interior design being produced today, especially In times when environmental awareness is growing and there is a desire to be close to nature,” says Marques.








(Source: my modern met)